Heroin for a cough? Methamphetamine for ladies experiencing depression? Children’s lead products? It’s hard to believe with what we now know scientifically about the dangers of these products, that they were once easily obtained and used routinely in many households.
One of the most intense marketing challenges that exists, is effectively marketing products that no one wants. It is a frustrating, head-scratching, mentally exhausting proposition, and one that has ultimately made me a better marketer.