Heroin for a cough? Methamphetamine for ladies experiencing depression? Children’s lead products? It’s hard to believe with what we now know scientifically about the dangers of these products, that they were once easily obtained and used routinely in many households.
It goes without saying that figuring out Google’s game, and playing it well, is a critical part of business success in the modern age. Given Google’s prominence and virtual monopoly on obtaining information instantly, Google enjoys the unique position of both creating the game, and forcing everybody to conform to it – if said business has any care at all about being viable and competitive.
These examples of vintage print advertising capture the look and feel of the advertising of yesterday. These ads range from the 1940s to the 1970s, and demonstrate how design was done prior to the modern conveniences we have today
One of the most intense marketing challenges that exists, is effectively marketing products that no one wants. It is a frustrating, head-scratching, mentally exhausting proposition, and one that has ultimately made me a better marketer.