It goes without saying that figuring out Google’s game, and playing it well, is a critical part of business success in the modern age. Given Google’s prominence and virtual monopoly on obtaining information instantly, Google enjoys the unique position of both creating the game, and forcing everybody to conform to it – if said business has any care at all about being viable and competitive.
Marketing
5 Keys to Marketing a Product Nobody Wants
One of the most intense marketing challenges that exists, is effectively marketing products that no one wants. It is a frustrating, head-scratching, mentally exhausting proposition, and one that has ultimately made me a better marketer.
